Text graphic stating '+40% increase in engagement' with a black background and gold and white text.
Text image stating expanded to 250+ retail locations with a black background, white and gold text.
Text on a black background states '+30% lift in perceived brand value' in gold and white lettering.
Text on a black background states '+30% lift in perceived brand value' in gold and white lettering.

01

Gorilla Lemonade had strong product-market potential, but inconsistent visual communication and limited shelf differentiation reduced its ability to compete effectively within an increasingly crowded retail environment. The lack of a cohesive packaging and communication system created disconnects between product quality, audience perception, and long-term scalability.

THE GAP

Red and white bottles of Gorilla Lemonade on a table with paper napkins and green pine branch decorations, labeled 'Before'.
Open sketchbook and magazine displaying a gorilla lemonade brand with colorful bottled beverage images, logo designs, and color palette.
Open sketchbook and magazine displaying a gorilla lemonade brand with colorful bottled beverage images, logo designs, and color palette.

02

Spit Laugh Media developed a modernized visual communication system designed to improve consistency, strengthen market visibility, and support scalable growth across retail and promotional environments. This included refined packaging infrastructure, unified visual standards, and audience-focused communication elements that elevated the brand’s presentation across multiple customer touchpoints.

THE SHIFT

03

  • Packaging System Redesign

  • Retail & Shelf Visibility Enhancement

  • Website Design & Development

  • Campaign & Promotional Assets

  • Merchandise & Brand Extensions

  • Experiential & Event Branding

THE EXECUTION

Billboard advertisement for Gorilla Lemonade featuring four bottles of flavored lemonade with different colored caps and labels, set against an urban cityscape at dusk, with text indicating new bold labels and the slogan 'Same Bold Taste' with website URL.
A pink water bottle with a green cap placed on a white surface in front of a wall with the word 'BET' and a star design.
A digital billboard advertising a new website for Gorilla Lemonade, featuring a hand holding a smartphone with the website and QR code, on a city street with parked bicycles and cars.
Black hoodie with a Gorilla logo holding two soda bottles and the text 'Gorilla Lemonade' in yellow and white.
Man with a beard and dreadlocks wearing a green beanie, jacket, and a large chain with a padlock pendant, holding two bottles of juice in a busy urban setting.
Shelf in a store displaying various bottles of juice and beverages. The top row features Tropicana orange and pineapple juices, with other fruit-flavored juices next to them. The bottom row has bottles labeled 'Gorilla Lemonade,' with flavors like strawberry berry, pineapple apple, lemon, and white peach. Price tag shows $3.00 for Tropicana juice.

04

The modernization effort strengthened Gorilla Lemonade’s market-facing presence and improved overall communication consistency across retail and promotional channels. The updated visual system increased shelf visibility, reinforced consumer confidence, and supported the brand’s continued expansion into new retail opportunities and audience markets.

THE IMPACT